MANDALA (Inflight Magazine)

The reader, your customer : a truly engaged audience

Mandala inflight magazine provides a unique, undisturbed environment for advertisers to communicate their marketing message t0 a core domestic audience, which they could not reach more cost-effectively. Every issue is read by over 1.6 million passengers. Mandala magazine is produced by an experienced international team of editors, designers and photographers, together with some of the nation’s most high-profile writers. With no other media distractions onboard, Mandala Airlines guests can sit back and enjoy this high-quality, independent, bilingual product – in turn gaining invaluable exposure to your advertisement and brand.

The Magazine : an effective communication channel

Written in Bahasa Indonesia and English, Mandala inflight magazine is an array of fresh insights into Indonesia as it today – and wants to be in the future. This showcase for all things great about Indonesia, provides independent and authoritative travel information on Mandala Airlines’ Indonesian route network, as well as timely insights into business, sports, festivals and people.

Mandala magazine showcases Indonesia’s bold modern face. Features focus on successful and up-and-coming Indonesians; the local and international brands they love; their exciting events, and an array of their mouthwatering cuisines, rich cultures, and stunning natural scenery. Indonesia contains the breadth an complexity of Europe in one nation: Mandala magazine conveys its colour, optimism and dynamic spirit – produced on quality paper to the highest creative and production standards, in a fun,  accessible style. Mandala’s content reflects the readers: vibrant, savvy, informed and intelligent.  It includes lifestyle destination stories, business news and event information, plus fashion, food, shopping and travel columns. Meanwhile our destination guides – with local reader tips and recommendations – give you even more reasons to travel.

Mandala Airways passenger profiles

* 80% Indonesian national, 20% international ( Japan, Australia, Singapore, Malaysian, European, United States and others )

* Gender : Male 65%, Female 35%

* Average age : 30

* Profession : 19% professional, 28% executive, 20% management, 15% enterpreneur, 13% government, 5% others

* Most are internet – savvy, 25% of bo0kings are online

* 85% are in full-time employment and have a HIGH DISPOSABLE INCOME.

* 76% educated

* 63% actively seeking further education

Breakdown on reason for travelling : 65% Business, 30% Leisure, 5% Others

Breakdown on average monthly spending :

10% > USD 2,40o

20% USD 1,600 – 2,400

45% USD 800 – 1,600

25% < USD 800

WHY SHOULD YOU INCLUDE IT AS PART OF YOUR MARKETING CAMPAIGN ?

It will make money for your company ! Mandala magazine is :

* A targeted channel of communication to potential and existing customers.

* An unique vehicle to communicate your message – a captive audience and engaging content assures the reader’s undivided attention. As Mandala Airlines’ only inflight entertainment, your message will meet with no other distractions.

* Reaching over 1.6 million passengers every 3 months, giving your brand maximum exposure to a unique market.

* Exclusively available on all Mandala Airlines’ flights and through corporate, tourism and hotel partners.

* Packed with exciting, diverse content and lavish production – meanings everyone reads it

* A focused, cost-effective medium for advertising

Advertising contact :

Chris ~

T : +62-81399808066, +62-21-92186375

E : chrisdi@doremindo.com